Greater Kashmir · GovernmentPolicies · 2026-08-18
When propaganda loses its audience
Every August 5, Pakistan attempts to turn its Kashmir narrative into an international political event. Official statements are issued, diplomatic missions organise programmes, speeches are delivered and social media is flooded with hashtags portraying India’s constitutional changes in Jammu and Kashmir as an act of “exploitation”. What Pakistan calls Youm-e-Istehsal has therefore become less a day of reflection than an annual exercise in narrative projection. But this year, an important question deserves greater attention: is Pakistan’s Kashmir propaganda losing its audience? The evidence suggests that it may be. A recent analysis of Pakistan’s digital campaign around August 5 shows a…
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