India Today Lifestyle Desk · DistrictNews · 2026-09-02
Why 'Lakshmi-maxxing' is hurting religious sentiments
Lakshmi-maxxing has sparked an online debate over turning Goddess Lakshmi into a wellness trend. Critics say the rebranding strips away religious context and echoes a wider pattern of repackaging Indian culture. Why 'Lakshmi-maxxing' is hurting religious sentiments.
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