SECTIONS Behind Shein’s empire is founder Sky Xu who prefers the shadows Reuters · Business · 2026-09-01
Behind Shein’s empire is founder Sky Xu who prefers the shadows
Shein's founder, Sky Xu, appeared briefly at the Hong Kong stock exchange debut. He maintained a reclusive persona, unlike other company leaders. This low profile reflects a broader trend among Chinese businessmen today. Shein's valuation has significantly decreased from its previous peak. The compa... Behind Shein’s empire is founder Sky Xu who prefers the shadows.
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