Variety · Entertainment · 2026-08-19
‘It Finally Feels Like We’re Back in 2019’: Movie Theater Owners Rejoice Over $4 Billion Summer. Can the Fall Keep the Momentum?
B&B Theatres CEO Bob Bagby apologized to his staffers in advance. He was bracing for the opening weekend of “Spider-Man: Brand New Day” and knew everyone would need to work around the clock. That’s no exaggeration: Screenings were scheduled at such odd hours as 8 a.m. and 2:30 a.m. to meet demand. “We were calling […] After the biggest popcorn season since the pandemic, movie theater owners hope the good times carry through fall. ‘It Finally Feels Like We’re Back in 2019’: Movie Theater Owners Rejoice Over $4 Billion Summer. Can the Fall Keep the Momentum?
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