Trending Desk · Gadgets · 2026-08-24
Apple is expected to hold its main iPhone 18 Pro launch event on Wednesday
Apple is expected to hold its main iPhone 18 Pro launch event on Wednesday, Sept. Apple traditionally holds its iPhone events on Tuesdays, but the timing of the US Labor Day holiday could push this year's event to Wednesday. The company could announce the date of its annual iPhone event as early as August 25 or August 26.
Why it matters. Why it matters: Apple is expected to hold its main iPhone 18 Pro launch event on Wednesday, Sept.
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