Writankar Mukherjee; Sharmistha Mukherjee · DistrictNews · 2026-08-18
FMCG, auto and consumer companies step up festive marketing spends by up to 20%
Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build inventory ahead of the key consumption season. Automakers, FMCG and electronics firms are boosting advertising and consumer engagement despite margin pressures fro... Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build inventory ahead of the key consumption season. Automakers, FMCG and electronics firms are boosting advertising and consumer engagement despite margin pressures from higher input costs and rupee depreciation. FMCG, auto and consumer companies step up festive
Read original on Writankar Mukherjee; Sharmistha Mukherjee Get the app
Licensed summary · LicensedSummary
Related briefs
- Student protests: Delhi Police affidavit in Supreme Court is rich with numbers, but quiet on fixing accountability
- Maharashtra’s sugarcane dilemma: cutters seek a way out as mills turn to machines
- Panic over Telangana’s voter purge
- Hamsadhwani’s Distinguished Citizen Award presented to industrialist B. Santhanam
- Cement to be provided at ₹230 per bag for Indiramma Houses