India Today Lifestyle Desk · DistrictNews · 2026-09-01
The trend has is called “pheromone-maxxing” It is the latest offshoot of the
The trend has is called “pheromone-maxxing” It is the latest offshoot of the internet’s obsession with “maxxed” The theory behind the trend is that if humans also produce chemical signals linked to attraction, washing them away with soap, deodorant and an enthusiastic shower could be sabotaging your romantic prospects. Some men taking the trend seriously have reportedly been skipping showers, wearing unwashed clothes and embracing their “natural musk. A social media dating trend is urging people to skip showers and cologne before going out. Scientists say the idea rests on unproven human pheromones and mixed evidence on attraction.
Why it matters. This internet-driven trend highlights how online subcultures continually reinterpret biological concepts to influence modern personal care and dating habits.
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