Variety · Entertainment · 2026-08-18
Publicis Groupe, 3 Arts, Travis Kelce Launch Venture to Help Advertisers Strike Deals With College Athletes
French advertising giant Publicis Groupe has a new American teammate: Travis Kelce. The ad-holding company and the popular Kansas City Chiefs tight end are forming a joint venture that aims to help advertisers find and start partnerships with college athletes and universities, a sign of the growing importance of so-called “name, image and likeness” deals […] Publicis Groupe, 3 Arts, Travis Kelce Launch Venture to Help Advertisers Strike Deals With College Athletes
Read original on Variety Get the app
Licensed summary · LicensedSummary
Related briefs
- Oasis Documentary Trailer Takes Fans Behind the Scenes of Band’s Dramatic Reunion: ‘Will It Fall Apart Again?’
- Craig Carton to Launch New Show on Fox’s Outkick
- ‘Toxic’ Season 2, Hosted by Elizabeth Chambers, Sets Investigation Discovery Premiere Date, Unveils First Trailer (EXCLUSIVE)
- Edinburgh Film Festival Competition Directors on the Craziest, Most Challenging Moments Making Their First Features and Why They Can’t Wait to Do It Again: ‘It’s an Addiction’
- Snips Partners With Banijay Rights and BIG Media to Turn Library Titles Like ‘Big Brother’ and ‘Humans’ Into Short-Form, Vertical Episodes (EXCLUSIVE)