Variety · Entertainment · 2026-08-19
Crunchyroll Thinks Small When It Comes to Building Out Its Global Anime Empire
For two decades, Crunchyroll built its business on anime, growing the U.S. audience for the animated content from a niche genre to a mainstream giant. But its growth has been built on thinking small. “We like to say that we don’t want to be something for everyone. We want to be everything to someone, and […] Crunchyroll is growing its global anime business through streaming, theatrical releases, events, merchandise and fan-first experiences. Crunchyroll Thinks Small When It Comes to Building Out Its Global Anime Empire
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