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‘Cricket prices have run out of control’: Uday Shankar on JioStar’s sports rights challenge

ET Online · Technology · 2026-08-21

‘Cricket prices have run out of control’: Uday Shankar on JioStar’s sports rights challenge

In a fireside chat at ET WLF 2026, Uday Shankar, Vice Chairman, JioStar, speaks with Satyan Gajwani, Chairman, Times Internet, about the changing economics of sports and media. Shankar explains why sports has been a great strategic investment for JioStar, while acknowledging the financial challenges... In a fireside chat at ET WLF 2026, Uday Shankar, Vice Chairman, JioStar, speaks with Satyan Gajwani, Chairman, Times Internet, about the changing economics of

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