TechCrunch · Startups · 2026-08-28
Apple TV is raising its subscription prices again
Apple TV subscriptions will cost $14.99 per month, up from the previous $12.99. The annual subscription cost will also jump from $99 to $119. Apple One, the bundle that includes services like iCloud+, TV, Music, and Arcade, will now cost $21.95 per month. Netflix raised its prices in March, and Peacock announced a price increase earlier this month. Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month. Apple TV is raising its subscription prices again
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