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From kirana to currency: Small towns are scrambling for dollars - The Economic Times
Small towns now lead India's foreign exchange demand, surpassing major cities. This shift indicates rising prosperity and global lifestyle choices among their residents. Consumers from these areas are increasingly spending on international travel and education. This trend reflects a significant evol... Small towns now lead India's foreign exchange demand, surpassing major cities. This shift indicates rising prosperity and global lifestyle choices among their residents. Consumers from these areas are increasingly spending on international travel and education. This trend reflects a significant evolution in India's domestic consumption patterns. The financialization and digital adoption in these towns are also growing rapidly. From
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