The Hollywood Reporter · SportsBusiness · 2026-07-09
Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992
The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched it all.
Why it matters. A new deal between Upper Deck and Michael Jordan revitalizes a historic partnership that fundamentally shaped the sports memorabilia industry.
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