The Hindu National · DistrictNews · 2026-08-30
BJP brainstorming on Gen Z outreach concludes cohort is not ‘homogenous’ BJP
BJP brainstorming on Gen Z outreach concludes cohort is not ‘homogenous’ BJP National President Nitin Nabin’s brainstorming session on Saturday (August 29, 2026) included suggestions to abandon the term altogether and simply refer to the cohort as the “youth” The meeting in New Delhi, under a youth outreach initiative headed by Mr. Nabin, was attended by around 45 young leaders. BJP's Gen Z outreach strategy meeting highlights the need for differentiated engagement and broader terms like "youth" for better connection.
Why it matters. Why it matters: BJP brainstorming on Gen Z outreach concludes cohort is not ‘homogenous’.
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