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‘I saw it on TikTok’: 48% of Gen Z travellers turn to the platform for travel inspiration

Euronews · WorldNews · 2026-08-21

‘I saw it on TikTok’: 48% of Gen Z travellers turn to the platform for travel inspiration

Gen Z is leading the shift in how travellers discover, book and share their holidays, with almost half citing TikTok as their source of travel inspiration. ‘I saw it on TikTok’: 48% of Gen Z travellers turn to the platform for travel inspiration

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