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Gen Z consumers are choosing cold drinks that they can customise themselves

BBC World · WorldNews · 2026-08-29

Gen Z consumers are choosing cold drinks that they can customise themselves

Gen Z consumers are choosing cold drinks that they can customise themselves over traditional coffee. Three out of every four drinks Starbucks now sells are cold. Social media plays a role too. Starbucks' Unicorn Frappuccino was much-hyped on TikTok and available for only three days in August. Dunkin' Donuts is experimenting with protein-boosted drinks and customisable cold options. Young consumers are choosing cold, customisable drinks and coffee chains are racing to catch up.

Why it matters. Why it matters: Gen Z consumers are choosing cold drinks that they can customise themselves over traditional coffee.

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