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Google avoids adtech break - up in latest US antitrust ruling

campaignindia.in · Programming · 2026-09-03

Google avoids adtech break - up in latest US antitrust ruling

The tech giant has kept AdX after a long running legal saga – meaning marketers are unlikely to see a major shake-up in programmatic buying, despite new restrictions on how its advertising business operates. Google avoids adtech break - up in latest US antitrust ruling.

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