TechCrunch · Startups · 2026-08-27
Fashion startup Atoire raises $9.5M to bring consumers luxury goods without
Fashion startup Atoire raises $9.5M to bring consumers luxury goods without the markup. Shoppers can buy handbags or even clothes made from the same material that manufacturers high-end goods. The items are reasonably priced, too, with an Italian leather handbag costing just a few hundred, compared to the thousands a brand like Prada or Louis Vuitton would sell it for. Shoppers can visit the Atorie website and buy handbags or clothes made from the same material — and coming from the same factory — that manufacturers use in high-end goods.
Why it matters. Why it matters: Fashion startup Atoire raises $9.5M to bring consumers luxury goods without the markup.
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