Variety · Entertainment · 2026-08-21
Vertical Media on Track to Generate $150 Billion in 2026 as the Booming Sector Fights Crowded Content Field and High Subscriber Acquisition Costs
There’s no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue. Those are among the conclusions […] Vertical media is booming but it faces challenges and hurdles similar to subscription streaming,
Read original on Variety Get the app
Licensed summary · LicensedSummary
Related briefs
- Emmy Overachiever Jason Bateman on Whether He Considers Himself an Actor or Director First
- Jaafar Jackson says 'Michael' sequel will offer insight into abuse allegations from singer's point of view
- Secret Hollywood Group’s AI Plan Focuses on Defining How AI Is Used — While Keeping Humans in Control
- Brad Pitt and Angelina Jolie's daughter, Vivienne posts newspaper ad to officially drop father's surname in legal name change
- Ravi Kishan’s daughter Rivva Kishan says she is ‘not at all’ in dating phase: ‘If someone wants to win my heart, they’ll need my father's permission’