The Verge · Technology · 2026-08-31
Instagram cracks down on AI accounts pretending to be human
Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. "We've heard that people don't like seeing a profile […] Give us a proper AI filter, you cowards. Instagram cracks down on AI accounts pretending to be human.
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