Free Press Journal · DistrictNews · 2026-08-15
Govt Removes 12-Minute TV Ad Cap, Allows Channels Greater Monetisation
The government has removed the 12-minute-per-hour advertising cap for television channels, ending a rule introduced in 2006. The Information and Broadcasting Ministry said the regulation had become outdated as the number of TV channels expanded from 62 to over 900 and digital media emerged without similar advertising restrictions Govt Removes 12-Minute TV Ad Cap, Allows Channels Greater Monetisation
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