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SECTIONS sweeps Latin America as young people turn online trend into real-world contests ET Online · DistrictNews · 2026-09-02

Aura farming’ sweeps Latin America as young people turn online trend into

Aura farming’ sweeps Latin America as young people turn online trend into real-world contests. Aura farming competitions first emerged in Brazil before spreading through social media. The concept draws partly from video games, where characters can “farm” for points and rewards. In the real world, aura farmers are chasing something less tangible: good vibes and the recognition of an audience. Young people in Latin America are participating in real-world aura battles. These events involve creative dancing and performances for audience recognition. The trend, originating online, has moved offline and gained popularity. Competitions are occurring in various cities across South America and Spain. Some officials have raised concerns, while others embrace the phenomenon.

Why it matters. This trend highlights the growing influence of digital social media phenomena on physical, real-world youth interactions and peer-to-peer competitions.

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