Kumar Anshuman · IndianPolitics · 2026-08-22
BJP targets Gen Z voters with new outreach plan; Nitin Nabin, Smriti Irani, Vinod Tawde part of special team
The BJP has established a special team, including Nitin Nabin, Smriti Irani, and Vinod Tawde, to launch an outreach initiative targeting Gen Z voters. The party also passed a resolution condemning the Congress Working Committee for its stance on Vande Mataram. Furthermore, Tawde announced a nationwide Seva Sankalp Abhiyan campaign to begin October 7, marking 25 years since Prime Minister Narendra Modi first took oath as the Gujarat chief minister.
Why it matters. This initiative highlights how major political parties are strategically adapting their campaigns to engage younger demographic cohorts like Gen Z.
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