Priyanka Gupta · Technology · 2026-09-03
Beyond the Game, a Bigger World Is Taking Shape for Money Entertainment
The entertainment business is increasingly looking at properties as more than standalone shows. As audiences move fluidly between platforms and formats, the value of an IP can increasingly lie in the world it creates, the characters audiences remember and the stories that can develop around its cent... The entertainment business is increasingly looking at properties as more than standalone shows. The entertainment business is increasingly looking at properties as more than standalone shows. The entertainment business is increasingly looking at properties as more than standalone shows. As audiences move fluidly between platforms and formats, the value of an IP can increasingly lie in the world it creates, the characters audiences remember and the stories that can develop around its central premise. This has made world building an important consideration for newer entertainment properties, particularly those attempting to establish a category of their own. Beyond the Game, a Bigger World Is
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